Scene: Kate is buying a book at Borders using a 30% off coupon.
Borders Employee: Oh, you can get 30% off all week even without the coupon since it is Educators Week and we include moms in that.
Kate: Oh, good to know. That's pretty cool that you consider moms educators.
Borders Employee: Yeah, of course, 'cause you know, you teach your kids lots of stuff. Like how to eat and how to walk.